Filmmaker | Creative Producer
Filmmaker | Creative Producer
CrossFit doesn’t have to be thought of as a group of neanderthals grunting and destroying their bodies. Its a community, a group individuals working to be healthier a day at a time.
This spot was made to highlight the newest CrossFit gym in Georgetown while taking the intimidation factor out of joining. The concept was to show the gym at its rest and then suddenly at its peak use. I wanted to do this in one take to slow the pace of the edit down, while highlighting athletes of all varieties putting in work.
Client: CrossFit Key Bridge
Directed by: Charles Coleman
Cinematographer: Charles Coleman
Producer: Casey Phillips
Editor: Charles Coleman
Graphics: Dan Tesfaye