Guerrilla FC (GFC) is a creative collective and streetwear brand collective inspired by football culture. GFC collaborated with Umbro USA to drop football-inspired streetwear apparel.
The concept I wanted was simple, stay true to underground football culture while announcing their collaboration with football giant Umbro, leading to apparel that works on and off the pitch.
Client: Umbro
Directed by: Charles Coleman | Dan Tesfaye
Cinematographer: Charles Coleman
Producer: Kari Grose
Post-Production by: Umbro | GFC